How to write a pitch email the right way

How to write a pitch email the right way

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Elaine Pofeldt: How to Write for Top Tier Publications for Non-Journalists

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Introduction

  • Why you should take this course
  • Media pitch vs. elevator pitch
  • How to best work with a ghostwriter
  • How to target and approach a publication
  • Two routes to getting published - this course is for "oppinion contributors", and not journalists

How to unlock your best stories

  • Why it's important to find your natural voice
  • How to find your natural voice (again)
  • What it's really like to write for high profile publications (at a high level)
  • How to unlock your best stories
  • How to test and validate if a story is good
  • How to write for the right audience
  • What are a story / writing structures that work well for high profile publications
  • How to open an article for top tier publications
  • What are word count considerations for different top tier publications
  • How to walk the line between your voice and the publication's voice

How to choose the right publications for you

  • How to choose the right publications for you and your story
  • How to pitch your story to top tier publications
  • Don't overlook niche publications for your stories
  • How to be the curator of your content
  • Setting Expectations: how much/frequently you can write and compensation for your work
  • How to write in ways that benefit your business and create meaningful impact

How to network and pitch your story

  • How to better network with editors and publications
  • Where to pitch your stories (virtual and in-person events and other tactics)
  • The importance of building a personal brand
  • Got a viral article? Here's how to use it (or not) when pitching to publications
  • How to write a pitch email the right way
  • How to write email subject line (including referral emails)

How close the deal

  • How to finish writing and submit your story (mindset shift!)
  • How to have a backup plan or a backup article
  • How to develop a long-term relationship with a publication
  • How to market your published articles
  • Let us know your questions and feedback!