I originally wrote this letter to encourage content creators think long term and play the long game. 

After consulting several companies on their YouTube strategies, I realized how important it is for anyone, including creators and content managers within a small or large size company, to also get their hands on this information. 

As a solo content creator, you can make decisions more quickly, but you may also face a lack of resources and financial support. 

As a content manager within a company, you may have the human resources, additional tools and connections, but aligning everyone on the same vision can take serious effort and headache. 

You aren't alone. 

This is a letter you can pick up and read at anytime during your YouTube journey, on your own or with a team. You are a creator no matter where you are, what your title may be. I hope you enjoy the YouTube journey. I promise you that you will learn something new, and even profoundly change your life, for the better, like it did for mine.