Elaine Pofeldt: How to Write for Top Tier Publications for Non-Journalists
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Introduction

Why you should take this course
Media pitch vs. elevator pitch
How to best work with a ghostwriter
How to target and approach a publication
Two routes to getting published - this course is for "oppinion contributors", and not journalists
How to unlock your best stories

Why it's important to find your natural voice
How to find your natural voice (again)
What it's really like to write for high profile publications (at a high level)
How to unlock your best stories
How to test and validate if a story is good
How to write for the right audience
What are a story / writing structures that work well for high profile publications
How to open an article for top tier publications
What are word count considerations for different top tier publications
How to walk the line between your voice and the publication's voice
How to choose the right publications for you

How to choose the right publications for you and your story
How to pitch your story to top tier publications
Don't overlook niche publications for your stories
How to be the curator of your content
Setting Expectations: how much/frequently you can write and compensation for your work
How to write in ways that benefit your business and create meaningful impact
How to network and pitch your story

How to better network with editors and publications
Where to pitch your stories (virtual and in-person events and other tactics)
The importance of building a personal brand
Got a viral article? Here's how to use it (or not) when pitching to publications
How to write a pitch email the right way
How to write email subject line (including referral emails)
How close the deal

How to finish writing and submit your story (mindset shift!)
How to have a backup plan or a backup article
How to develop a long-term relationship with a publication
How to market your published articles
Let us know your questions and feedback!

Media pitch vs. elevator pitch